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December 30 2021 – Athena Kasvikis
What a Cup Size Says, And Doesn't Say, About The Size of Your Boobs
Your cup size is not the full story of your breast size. Let's dive in. bit further to understand breast projection and the relationship between a cup and band.Keep reading
October 26 2021 – Athena Kasvikis
How I Started a Bra Company Without Knowing How to Sew!
How I Started a Bra Company Without Knowing How to Sew interview recap from Swaay!Keep reading
October 15 2021 – Athena Kasvikis
The Best Sports Bras, According to Fitness Experts
I'm not exactly a fitness expert per se, though I do my far share of fitnessing, but recently did an interview and gave my thoughts on finding a great sports bra that actually fits and doesn't make you run while holding your chest. Ya know, the basics. Do read this article if you're interested in finding the plethora of sports...Keep reading
September 11 2021 – Athena Kasvikis
Athena of Behave Bras: Balance
I've been doing a few PR articles lately and really enjoyed my chat with Thrive Global about how to keep your head right when you're an entrepreneur. Newsflash: It's hard starting a business and hard to keep a balanced mental state. So I shared a few of the things I learned on how to do that and some tips on...Keep reading
September 05 2021 – Athena Kasvikis
How to Create a Brand in the Fashion Industry
So I spoke with Authority Magazine the other day and discussed how I created a brand in the fashion industry. We talked about how hard it was to break into the lingerie market (there is a small and expert group of lingerie lifers that are not easy to persuade to help sometimes!), how I went about creating my products and...Keep reading
August 30 2021 – Athena Kasvikis
How To Find a Comfortable, Supportive Sports Bra in 6 Expert Backed Steps
When Hello Giggles reached out about their new sports bra fit guide, I was thrilled to help! Sports bras are the bane of many large-busted ladies' existence and I get asked about them constantly in our free virtual fittings. So I gave them ALL of the advice, ALL of the fit tips, and ALL of the sass. They seemed to...Keep reading
December 17 2020 – Athena Kasvikis
Big Boob Upside? Bra-Squirreling
There’s been a lot of nastiness going around lately in the world so we’re going to lighten things up this week. Big boobs are a blessing girl. No seriously. I totally get the back and neck pain we ladies are saddled with or the shoulder divots (yours truly over here has an exceptional pair that make me look like my...Keep reading
November 12 2020 – Athena Kasvikis
Have Underarm Bulge? Then You Need to Read This.
Is underarm bulge really just more boob in disguise? This is one of those “The More You Know” posts that I feel like I need to write as my public service for the week. Have you ever put on your bra in the morning (or like me, just roll outta bed with it already on?) and get dressed only to...Keep reading
October 22 2020 – Athena Kasvikis
Are We Ever Going Back to Underwire Bras?
Last week I finally left my little work-from-home bubble. Went out to a business lunch (outdoors of course) for a meeting for the first time in months. Like I actually ate at a restaurant vs getting takeout! It was wild. It felt like a special occasion. That’s how long this lockdown has felt for me. I actually had to get...Keep reading
September 18 2020 – Athena Kasvikis
Boobs are NOT batteries. DDDD cup sizing is psychological warfare.
Bra sizing is hard enough without alphabetical complications.Keep reading