Finding a bra that fits is challenging, no matter when a woman develops breasts or why. Behave was started because, for too many years, big bra brands ignored big breasts in the US.
Our Founder, Athena, had been going through this struggle for years, trying to ensure that her chest wasn't the most noticeable thing about her. Constant quad-boob, painful shoulder divots, and constant discomfort finally took their toll and she screamed, "Enough is enough!"
She founded Behave because she got sick and tired of not being comfortable in her own skin. She wanted something wire-free and supportive. Something to prevent chest-wrinkles from forming while she slept. Something pretty enough to feel proud of.
Who better to create something innovative than a consumer intimately familiar with the awful choices in the intimates space?