How to Create a Brand in the Fashion Industry

How to Create a Brand in the Fashion Industry

So I spoke with Authority Magazine the other day and discussed how I created a brand in the fashion industry. We talked about how hard it was to break into the lingerie market (there is a small and expert group of lingerie lifers that are not easy to persuade to help sometimes!), how I went about creating my products and how my passion is what got me to finally launch it!

If you're interested in hearing about what I went through in getting Behave off of the ground, or you want to listen to me preach about how having a passion for your consumer is all that ends up mattering, then check it out here: Authority Magazine